Write the Theme Tune, Sing the Theme Tune

Whenever you start a new business venture, it is very often all hands to the pump in order to get the thing to fly and this takes an enormous amount of effort and ingenuity in order for the business to be successful.

Often it is vastly underestimated the sheer number of hours spent planning and implementing your ideas, working out cash flow how to juggle the finance to get the idea to stay alive until it can stand on it’s own two feet.

This is not always easy and goes some way to explaining why many, if not most, new businesses fail in the first year.

Sadly it is not always because the business idea wasn’t sound but that it didn’t get over that initial hurdle of cash flow in order to sustain itself and became too big a burden for the entrepreneur who founded it to continue.

Cash Flow, rather than cash, in my opinion is king and with it you can continue for a very long time without an ultimately hugely successful business model, but without it things change very quickly and suddenly the whole project can be jeopardised because of a few bills that couldn’t be met in time. It is incredible the number of businesses that collapse because of a bill they can’t pay of sometimes just a few hundred pounds.

Keeping unnecessary overheads to an absolute minimum is a must, it’s as simple as that. Taking on fixed overhead when you don’t have to can be a killer for your business so always question whether it’s really worth it. What difference will that item, premise or employee really make? Think about it because your livelihood will depend on it.

Little Britain star David Walliams caricatured acting legend Dennis Waterman in the hugely popular TV series “Little Britain” by mocking his famous routine of not only writing the theme tune for the programme in which he starred but also singing the theme tune himself, having been known for many intros such as Minder with “Arthur Daley” George Cole, On The Up and New Tricks.

This is not as unusual as it seems as Only Fools and Horses writer John Sullivan also sung the opening theme tune to the cult series having written it himself. Although in this instance he hadn’t intended to sing the theme, he was let down at the eleventh hour by the singer and as the show was about to air for the first time that week, took to the microphone himself and belted out “I’ll put a Pony in my pocket, I’ll fetch the suitcase from the van, if you want the best ‘uns but you don’t ask questions then brother, I’m your man”. Perhaps it shows the late, great Sullivan’s entrepreneurial spirit in the same vein as the legendary character he so successfully scripted for nearly twenty years.

Both Dennis Waterman and John Sullivan had the ability to not only write but to sing, but it is their entrepreneurial flair, particularly in Sullivan’s case to act on the spot to rectify the situation, that highlights the experience many entrepreneurs face when starting a new business. In order to keep overheads low, it is not only vital to write the theme tune, but you must also be prepared to sing it yourself in the early days.


  • Heledd

    5th July 2015 at 6:41 am

    Great article, completely agree on what you say about minimising fixed cost we’ve done this wherever we can.


  • Matt Collings

    16th April 2014 at 12:04 pm

    Well said Dave. Bonjour!


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