Working the room: how to network effectively
Networking is essential for starting up or growing a business. When I speak to small business owners and sole traders, an overwhelming majority say most of their business comes from their own network or contacts they have made through an event or introduction.
However a ComRes poll for the British Library shows that 62% of British adults have never attended a networking event. And if we do try to network, we don’t enjoy it – half of those surveyed (51%) describe feeling uncomfortable while networking.
Despite these anxieties, the research demonstrates that networking works. About four in five of those who have networked have reported benefits, from making useful contacts and receiving relevant advice to increasing sales.