Celebrating British IP Day – get IP savvy

Today (5th July 2016)  is British IP Day – but what does Intellectual Property (IP) mean for you and your business?

Well, it might mean beginning to take more control over your brand, exploring new opportunities to commercialise your ideas by selling creative pieces and designs. Or indeed revisiting the business plan and opening up global marketplaces with licensing options.

Being savvy with your intellectual property can make your business scale faster. If you know how.

Protecting your ideas

We know how, and those experts who are on hand in the Business & IP Centre can advise you straight away on what to do to on questions ranging from how to avoid copyright infringement through to what can be trade marked in the UK.

Knowledge is power and by knowing your rights and how to navigate the process to protect your ideas, your business will be stronger.

Award-winning entrepreneur Dana Elemara, founder of Arganic says, “if I hadn’t have gone to the intellectual property course at the British Library, I wouldn’t have even thought about trademarking my business name”.

“Branding is a byword for success”

British Library Business & IP Centre Ambassador and businessman, Stephen Fear, has started-up and succeeded across many sectors in his business career and offers this advice; Brands and branding are important because they represent consistency and that is a byword for success. 

Any entrepreneur wishing to build his or her business must first achieve consistency before they can obtain riches. By building a brand you are telling the world that you intend to be around for a very long time. You tell them that you and your business can be relied on to deliver a consistent high quality service or product.

You tell them that they don’t need to worry about making their purchase because you will stand by it. If it isn’t up to scratch you will replace it immediately and investigate what went wrong. 

Building a business is like building a relationship. The person you are doing this with needs to know that you are committed to the relationship. Convince your potential buyer of that by being genuine and doing what you say ‘every time’ will cause a line to form at your door. A line of fans rather than just customers. Fans who will buy from you time and time again. Create a brand & the rest will follow.

 

So, on this inaugural British IP Day, spare some time to think about any untapped assets and creative skills in your business which could be optimised. The Business & IP Centre is here to help you. Stay up to date with new dates for workshops and webinars helping address these and other issues by signing up for our e-newsletter.

British IP Day has been established by the Alliance for Intellectual Property to celebrate the huge contribution that IP makes to the UK.

Written by Clare Harris – British Library – Read the original article here

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