Cash flow – not profit – should be your top focus

When asked, most new entrepreneurs tell me that the most important item on their agenda is making a profit, but are they right?

Certainly making a profit is essential if a business is to prosper long term, but I would argue that cash flow is the single most important thing to worry about in the initial stages of creating a new enterprise. Unless you watch your cash flow, your new business may not be around long enough to show a profit! Cash as they say is king, but in this context, cashflow is certainly queen.

 

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